12. Presenting Results

Figure1. Cognitive channel preferences of targ...

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The results of all the data must finally come together in a research report, academic paper, or presentation. This document should be complete, concise and well structured so that the research results can be understood, are supported and can be repeated. Even though a replication may never happen, it assures that the report is fully understood by the reader. The report should be written for the target audience (usually the people who asked for the research in the first place). Ideally, the results are presented in clear language, so the information is accessible to decision makers, other researchers and if appropriate, the general public.


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