2. Scientific Method

English: Science icon from Nuvola icon theme f...There is a scientific method for disciplined inquiry, both in the physical sciences such as chemistry, and the social sciences such as communication. The differences are more a matter of precision than the ways and means of research. The same precision that is possible in the physical sciences (generally using quantitative methods for measurement of variables) is not possible when measuring people in the social sciences (generally using qualitative methods for measurement of values and experiences). Science is public, objective, empirical, systematic, cumulative and predictive.


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