14. Mass Media Research

English: Mass Media Barnstar Русский: Орден СМИ

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TV and radio programs and other advertising-based media offerings are sustained or cancelled based on ratings derived from mass media research (e.g. Nielson TV diaries). Statistically valid results for Canada’ population of 34 million can be derived from 1000 randomly sampled individuals; 2000 for the USA’s 304 million.

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